Nike boss backs Tiger Woods

Nike and Tag Heuer will stay with Tiger Woods

by DailyManila on December 15, 2009

Amidst controversies presently surrounding Tiger Woods, US sportswear giant Nike and Swiss watch manufacturer Tag Heuer have expressed support for the 14-time golf winner.

“I think he has been really great,” Phil Knight said. “When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.” (source: Inquirer.net)

Consultancy company Accenture and Gillette have already removed Tiger Woods from their advertisements. US phone company AT&T has yet to decide on whether to continue their present relationship with the golf champ.

Update [Dec. 19, 2009]: Tag Heuer has announced that they will “downscale” its use of Woods in their US campaigns according to an article from the Associated Press.

Comments on this entry are closed.

Previous post:

Next post: